As a manager in control of the marketing budget you will appreciate the importance of measuring the effectiveness of your campaigns

By deploying variable data printing (VDP) tools, Cartouche can help organisations to increase the value of their promotional literature by leveraging the power of 1-to-1 communications. We achieve this by combining database content with pre-defined page templatesto form instantly customised pages that are tailored to match audience profiles.

The types of projects to benefit from VDP applications range from unique business proposals, versioned newsletters up to sophisticated multi-channel print-web campaigns which become easier to execute and measure.