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Event marketers recognise the value of well planned and executed direct mail. Indeed event invitations and travel products are among the type that elicit the best response rates - (10-20% according to a recent DMIS survey.) |
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Research has identified that a growing number of respondents favour The Web to register an interest. This trend has led to the development of links to personalised landing pages or "purls" where further dialogue can provide the marketer with more information to qualify each lead. |
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Integrated print-web marketing develops the link between direct mail and internet response channels to offer marketers a solution that helps to identify qualified leads, gain customer insight and deliver measurable results. |
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Learn more about print-web marketing by contacting sales@cartouche-london.co.uk |
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