Successful direct response marketing through print-web channels

As a marketing manager you will recognise the challenge of measuring the value of many campaigns. By deploying smart print-web technology you can change this forever!

Integrated print-web marketing helps deliver more value. It provides for greater results by applying powerful measuring and tracking tools to facilitate the development of a compelling personalised proposition. The combination of smart digital print and web technologies is the key towards successful response driven marketing by the use of personal landing pages!

Imagine your personalised postcard, newsletter or e-mail campaign includes hyperlinks to customer’s own web landing pages or PURLs. The PURL is designed to engage your client and through interaction gain deeper market intelligence and a call to action. Armed with more accurate information you can develop and submit an appealing, made to measure proposition, precisely tailored to fulfil their needs.

This is one-to-one marketing at its most effective, with the ability to track, monitor, analyse, report and refine the campaign in real-time. The results can be staggering! Take the events company that boosted repeat business from 20% to 50% and the travel group that sold more CityBreaks by tracking client's PURL clicks.

Cartouche introduces integrated print-web marketing because it is a key resource that can deliver more value for client’s marketing investment. You too can leverage the power of digital printing and web marketing to deliver genuine personal communications. Learn more about PURLs, how Integrated Print Web Marketing works and the huge range of digital print technologies you can use to win business.